Certified Specialist in Strategy and Planning

Certified Specialist in Strategy and Planning

From: R22,705.00

Industry Validation by



30 Hours




Certification Exam 3 HR

Did you know that 81% of our graduates

have been promoted since completing

their course?

Establish yourself as an advanced digital strategist with a Professional Certification in Digital

Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage

advanced digital strategies that stand up to the scrutiny of boardroom level decision making.

Your understanding of the theory and practical application of digital strategy will allow you to

implement a powerful marketing mix that sustains customer engagement and increases sales.

This specialist certification will enable you to consolidate the essential skills necessary to

create well-measured digital strategies that convert.



Consolidate the essential skills needed to manage a digital marketing strategy for your organization with the Certified Digital Marketing Specialist in Strategy and Planning.

This course introduces you to digital communications, social customer service, and helps you develop a measured, coherent strategic plan for your organization that will stand up to board-level scrutiny and decision-making.

Pearson Vue exam

All CHART Digital Institute digital courses include a Pearson Vue exam to the value of $200. The exam must be taken within 24 weeks from your training program end date.

We recommend that you take your exam within 3-6 weeks from the completion of the program, as this provides you with an opportunity to retake the exam (if necessary) by week 24. Please be aware that it is not possible to extend the exam eligibility time beyond 24 weeks unless there are serious extenuating circumstances (illness, bereavement etc.). Therefore please book your exam as recommended above to ensure availability of your preferred test centre and to allow plenty of time for any potential repeat exams. If you fail an exam, you can repeat it twice. All repeat exams must be taken within the original exam eligibility period of 24 weeks. We don’t only train/educate you, we make it happen!

Course Enrollment Options

Online only: All training and education material will be online and excludes live webinars.
Online with webinar: All training and education material will be online and includes live webinars.
Corporate: All training and education material will be online, includes live webinars and a one day corporate workshop and strategy. (Min 10 people)


Become a certified digital
marketing professional

Comprised of digital leaders such as Google and
Facebook, our Industry Advisory Council informs and
validates our learning content to ensure it is cutting-
edge, relevant and technically accurate.


"The knowledge I gained at the Digital
Institute has helped me to execute
marketing campaigns on a global scale."
- Davin Kelly, Twitter

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Module Outline


Learn how to develop an effective digital strategy for your organization and gain clear insight into the complexities of planning, strategic management and reporting.
The Traditional Communications module looks at communications before digital marketing became widespread and how it has evolved over the years.
The Digital Communications module will teach you about the digital communications approach to audience engagement.
This module will introduce you to the value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.
The Social Customer Service module looks at using social media as a customer service channel, peer-to-peer communities and how what is happening online is critically important to businesses.
The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy.
The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence.
The Digital Leadership module will guide you as you transition from a traditional to a digital strategy and empower you to mentor and lead your team in their digital marketing activities.
The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program.


Strategy FAQs

Anyone can apply for the Professional Diploma in Strategy and Planning. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.
This programme is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.
Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
The Professional Diploma in Digital Strategy and Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.


The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course.

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice; Image based Multiple Choice, Matching and Hot Spot questions. Our computer-based examinations are delivered through the Pearson VUE test centre network which comprises over 5,200 centres in 180 countries.

The use of Pearson VUE to deliver our exams increases the value of the international certification offered by the Digital Marketing Institute and provides students with a quality, consistent examination experience, no matter where they are in the world.

*The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres: