Postgraduate in Digital Marketing

Postgraduate in Digital Marketing

From: R49,611.00

Industry Validation by



32 Weeks



Did you know that 88% of our graduates

are working in Senior roles or at

Management level?

Our advanced certification will help you to strategically drive and deliver successful digital

marketing campaigns that satisfy the most relentless of boardroom analysis – as well as your

appetite for success. Dive into a wide range of digital specialisms, from communications and

consumer processes, social media marketing to search marketing, our Postgraduate Diploma

in Digital Marketing will strengthen your existing digital knowledge and differentiate you from

your professional competition.



Dramatically increase ROI and career performance, confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level.

The Postgraduate Diploma is perfect for both digital or traditional marketers looking to validate their skills with a globally recognized certification. This practitioner-led programme is delivered by high-caliber digital marketing experts equipped with the most up-to-date tools, trends, and practical insights within the industry.

Admission Requirements

To apply for the Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements:

Third level honours degree (minimum second-class honours) in either business/commerce/marketing.


Significant digital marketing experience (minimum 3 years)

All applicants must demonstrate an interest in and aptitude for digital marketing and may be subject to interview. If English is not your first language, you may be required to provide a minimum IELTS level 6.0 cert or equivalent.

Please note these are minimum requirements and are not an automatic entry to the Programme. Admission is at the discretion of CHART Digital Institute.

Course Enrollment Options

Online only: All training and education material will be online and excludes live webinars.
Online with webinar: All training and education material will be online and includes live webinars.
Corporate: All training and education material will be online, includes live webinars and a one day corporate workshop and strategy. (Min 10 people)


Become a certified digital
marketing professional

Comprised of digital leaders such as Google and
Facebook, our Industry Advisory Council informs and
validates our learning content to ensure it is cutting-
edge, relevant and technically accurate.


"The chance to learn from the very
tenured lecturers that they have on staff
was the main draw for me."
- Kelly Herbst, Hubspot

How strong are your digital skills?

Take our 15 minute FREE Digital Diagnostic and benchmark your skills against your professional competition.

Module Outline

Postgraduate Module

The Digital Marketing Institute’s Postgraduate Diploma delivers the framework and tools needed to meet the challenges of our economy today - and tomorrow. The course contains six streams
Implement a well-considered process of selecting and developing the best digital strategy. Learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting.
Learn how to be part of the social conversation and positively influence it to build brand credibility and growth. Understand how to monitor, analyse, manage and evaluate social media marketing efforts.
Gain all the skills you need to build effective search marketing campaigns. Develop an intricate knowledge of all search disciplines from SEO to PPC advertising and analytics.
Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.
The General stream includes the following modules: Digital Display Advertising, E-Commerce, Email Marketing and User focused web design.
Plan, budget and resource digital marketing campaigns. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service.


Postgraduate FAQs

What is a Postgraduate diploma how can I benefit from this certification? Obtain this advanced level postgraduate qualification without the same financial or time commitments of a full Masters programme: Change your career or kick-start a career in digital marketing Gain specialist knowledge, allowing you to progress to a Masters in Digital Marketing Improve your digital marketing career prospects and increase your earning potential gives you the opportunity to impress prospective employers with a recognized and respected award Over 80% of our postgraduate diploma in digital marketing students have realized their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more
Not necessarily. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this postgraduate qualification come from a wide range of sectors, including: Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization
Do I need to be a qualified digital or traditional marketer to enroll on a Postgraduate Diploma in Digital Marketing? No but there are a number of admission requirements for our certification: You must hold a recognized third level honours degree (minimum second class honours) in either business/commerce/marketing or significant and relevant work experience (minimum 2 years) All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.
To apply for this postgraduate certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the postgraduate diploma programme. Please note: Your place is only confirmed once your application has been approved.
Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and our courses are recognized by the Scottish Qualifications Authority. This allows you to take your Postgraduate Diploma in Digital Marketing with you, no matter where your exciting new digital career may take you.


The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course.

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice; Image based Multiple Choice, Matching and Hot Spot questions. Our computer-based examinations are delivered through the Pearson VUE test centre network which comprises over 5,200 centres in 180 countries.

The use of Pearson VUE to deliver our exams increases the value of the international certification offered by the Digital Marketing Institute and provides students with a quality, consistent examination experience, no matter where they are in the world.

*The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres: