Certified Digital Marketing Professional

Certified Digital Marketing Professional

From: R18,261.00

Industry Validation by

Entry Level


30 Hours




Certification Exam 3 HR

Did you know that 92% of our graduates

have said that our course has had a

positive impact on their career?

Becoming a Certified Digital Marketing Professional will provide you with a strong foundation

in the core concepts of digital marketing. Your Professional Certification in Digital Marketing will

give you an in-depth understanding of how to effectively strategize and implement powerful

digital marketing campaigns that convert. From social media marketing to search marketing,

you’ll learn everything you need to excel at your digital marketing career.



Whether you’re a complete beginner, business owner or marketing professional looking to up skill, this digital marketing course is perfect for you.

The Certified Digital Marketing Professional course is our cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

Pearson Vue exam

All CHART Digital Institute digital courses include a Pearson Vue exam to the value of $200. The exam must be taken within 24 weeks from your training program end date.

We recommend that you take your exam within 3-6 weeks from the completion of the program, as this provides you with an opportunity to retake the exam (if necessary) by week 24. Please be aware that it is not possible to extend the exam eligibility time beyond 24 weeks unless there are serious extenuating circumstances (illness, bereavement etc.). Therefore please book your exam as recommended above to ensure availability of your preferred test centre and to allow plenty of time for any potential repeat exams. If you fail an exam, you can repeat it twice. All repeat exams must be taken within the original exam eligibility period of 24 weeks. We don’t only train/educate you, we make it happen!

Course Enrollment Options

Online only: All training and education material will be online and excludes live webinars.
Online with webinar: All training and education material will be online and includes live webinars.
Corporate: All training and education material will be online, includes live webinars and a one day corporate workshop and strategy. (Min 10 people)




Become a certified digital
marketing professional

Comprised of digital leaders such as Google and
Facebook, our Industry Advisory Council informs and
validates our learning content to ensure it is cutting-
edge, relevant and technically accurate.


"The knowledge I gained at the Digital
Institute has helped me to execute
marketing campaigns on a global scale."
- Davin Kelly, Twitter

How strong are your digital skills?

Take our 15 minute FREE Digital Diagnostic and benchmark your skills against your professional competition.

Module Outline

The Digital Marketing Institute Method
  • Definition of the Digital Marketing Institute Method
  • Principles
  • Our Tools
  • The Digital Marketing Institute Framework
  • The Digital Marketing Institute Quality Scale
Digital Marketing
  • Key Concepts of Digital Marketing
  • Traditional vs. Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implications of Digital Marketing
  • Market Research vs. Market Reality
Search Marketing: SEO
  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Stakeholders in Search
  • Mechanics of Search
  • On-Page Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Content Updates & Layout
  • Meta Tags
  • SEO Site Map
  • SEO Google Search Console
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Laws & Guidelines
Search Marketing: PPC
  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Laws & Guidelines
Digital Display Advertising (DDA):
  • Key Digital Display Concepts
  • Benefits of Digital Display
  • Challenges of Digital Display
  • Business Value
  • Running Effective Ads
  • Ad Formats
  • Ad Features
  • Ad Display Frequency
  • Campaign Planning
  • Campaign Steps
  • Target Audience
  • Campaign Objectives
  • Campaign Budget
  • Creative Formats
  • Targeting
  • Tracking your Campaign
  • Optimising the Campaign
  • Laws & Guidelines
Email Marketing:
  • Key Email Marketing Concepts
  • Campaign Process
  • Online Data Capture
  • Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour
  • User Characteristics
  • Email Copy
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing
  • Laws & Guidelines
Social Media Marketing (Part 1):
  • Key Concepts of Social Media
  • Content Planning and Scheduling
  • Social Media for Business
  • Social Media Goals
  • Setting Goals and Priorities
  • Facebook Features
  • Facebook Business Page
  • Facebook Messenger for Business
  • Facebook Apps
  • Instagram Features
  • Third-Party Apps for Instagram
  • Instagram Best Practice
  • Twitter Features
  • Twitter Chat
  • Twitter Profile set-up
  • Twitter Lists
  • Periscope
  • LinkedIn Set-up & Profile
  • LinkedIn Groups
  • LinkedIn InMail
  • LinkedIn Company Page
  • LinkedIn Recruitment
Social Media Marketing (Part 2):
  • Google+ Brand Page
  • Google+ and SEO
  • Google Hangouts
  • Pinterest Profile
  • Pinterest Advertising
  • Pinterest Business Accounts
  • Facebook and Instagram Advertising Types
  • Facebook and Instagram targeting
  • Facebook and Instagram Ad management
  • Facebook and Instagram Analytics
  • Facebook insights
  • Twitter Advertising
  • Twitter Ad targeting
  • Twitter Audience Platform
  • Twitter analytics
  • LinkedIn Advertising
  • LinkedIn Ad Targeting
  • LinkedIn Analytics
  • YouTube Account Basics
  • YouTube Channels
  • YouTube Content types
  • YouTube Advertising
  • YouTube Analytics
Mobile Marketing:
  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Optimised Websites
  • Mobile Apps
  • Attributes of Effective Apps
  • Digital Marketing Institute 7-Step Process for Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • Mobile Coupons & Ticketing
  • Implementation
  • Strategic Steps
  • Marketing Goals
  • Review & Testing
  • Social Media Channels
  • Laws & Guidelines
  • Key Analytics Concepts
  • Goal Set-up
  • Account Set-up
  • Analytics Code
  • Analytics Profiles
  • Goal Configuration & Funnels
  • Audience
  • Dashboard
  • Technology
  • Advertising
  • AdWords Campaigns
  • Traffic Sources
  • Scheduling & Delivery
  • Bounce Rate
  • Site Speed
  • Site Search
  • Events
  • Conversions
  • eCommerce
  • Reporting
  • Real Time Reporting
  • Intelligence Reporting
  • Customised Reporting
  • Laws & Guidelines
Strategy & Planning:
  • Key Strategy & Planning Concepts
  • First Steps
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Laws & Guidelines


Anyone can apply for the Professional Certification in digital marketing. A background in a related discipline is not required; the aim of the Professional Certification is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career. Upon successful completion of the Certified Digital Marketing Course, you will become a Certified Digital Marketing Professional.
The Certified Digital Marketing Professional course is approximately 30-hours of digital marketing course content. The Certified Digital Marketing Professional course is delivered online. You can access your digital marketing course content wherever and whenever you want.
The Certified Digital Marketing Professional course is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Professional Digital Marketing course carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers. Upon successful completion of the Certified Professional Digital Marketing course, you will become a Certified Digital Marketing Professional. The professional certification in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).
All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules: - Search Engine Optimization (SEO) - Pay Per Click Advertising (PPC, AdWords) - Social Media Marketing - Email Marketing - Digital Display Marketing - Mobile Marketing - Digital Marketing Analytics - Digital Marketing Strategy & Planning
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Certified Digital Marketing Professional course focuses on the commercial aspect of online marketing. The Certified Digital Marketing Professional course is a practical course designed to help you improve your business's online lead generation and customer engagement.


The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course.

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice; Image based Multiple Choice, Matching and Hot Spot questions. Our computer-based examinations are delivered through the Pearson VUE test centre network which comprises over 5,200 centres in 180 countries.

The use of Pearson VUE to deliver our exams increases the value of the international certification offered by the Digital Marketing Institute and provides students with a quality, consistent examination experience, no matter where they are in the world.

*The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres: