Certified Specialist in Social Media

Certified Specialist in Social Media

From: R22,705.00

Industry Validation by



30 Hours




Certification Exam 3 HR

Did you know that 74% of our graduates

are employed in Digital Marketing roles?

Master the skills necessary to advance your social media ambitions with our Professional

Certification in Social Media Marketing. In just 30 hours, you’ll be ready to develop and implement

a robust social media strategy that fosters trust and increases sales. Boost brand awareness

with content that makes your users want to share, tweet and pin your path to social media

success. With the effective analysis of campaign results, you’ll be on track to exceed sales

targets and advance your career with the latest social media marketing techniques.



Develop a detailed understanding of key social media specialisms including content marketing and platforms on which you can promote your content.

This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.

Pearson Vue exam

All CHART Digital Institute digital courses include a Pearson Vue exam to the value of $200. The exam must be taken within 24 weeks from your training program end date.

We recommend that you take your exam within 3-6 weeks from the completion of the program, as this provides you with an opportunity to retake the exam (if necessary) by week 24. Please be aware that it is not possible to extend the exam eligibility time beyond 24 weeks unless there are serious extenuating circumstances (illness, bereavement etc.). Therefore please book your exam as recommended above to ensure availability of your preferred test centre and to allow plenty of time for any potential repeat exams. If you fail an exam, you can repeat it twice. All repeat exams must be taken within the original exam eligibility period of 24 weeks. We don’t only train/educate you, we make it happen!

Course Enrollment Options

Online only: All training and education material will be online and excludes live webinars.
Online with webinar: All training and education material will be online and includes live webinars.
Corporate: All training and education material will be online, includes live webinars and a one day corporate workshop and strategy. (Min 10 people)


Become a certified digital
marketing professional

Comprised of digital leaders such as Google and
Facebook, our Industry Advisory Council informs and
validates our learning content to ensure it is cutting-
edge, relevant and technically accurate.


"The chance to learn from the very
tenured lecturers that they have on staff
was the main draw for me."
- Kelly Herbst, Hubspot

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Module Outline

Social Media

The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.
The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.
The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.
Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.
The Social Video module will introduce you to the concept of social video marketing. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.
The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.
Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.


Social Media FAQs

Accordion Sample DescriptioAnyone can apply for the Specialist Diploma in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Diploma is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career. The 30 hour programme teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.n
The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career. This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
Our qualifications are world class. This allows you to take your Social Media Marketing Certification with you, no matter where your exciting career may take you.
The Specialist Diploma in Social Media Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.


The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course.

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice; Image based Multiple Choice, Matching and Hot Spot questions. Our computer-based examinations are delivered through the Pearson VUE test centre network which comprises over 5,200 centres in 180 countries.

The use of Pearson VUE to deliver our exams increases the value of the international certification offered by the Digital Marketing Institute and provides students with a quality, consistent examination experience, no matter where they are in the world.

*The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres: